Media Advocacy in Policy Dialogue

In Policy Dialogue, media engagement is important when raising awareness of issues that require public support and aids in putting additional pressure on key decision-makers. CEEC under the DKA supported Policy Dialogue project, is using media advocacy as a strategy to create awareness of the dangers of alcohol and substance abuse as well as advocate for the establishment of affordable public rehabilitation centers for persons dealing with addictions in Kiambu County. The project trainees, “Kiambu Policy Champions” are taking the message on the effects of alcohol and substance abuse among youth to the community through vernacular radio and TV stations calling on the policymakers to give this problem the attention it deserves.