Women and Devolved Governance Media Strategy – Inooro Radio Features

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CEEC, with support from GIZ/CPS has been working with Murang’a County Assembly Women Aspirants since November 2016 with the aim of strengthening their capacity to vie for the 2017 General Election. This is under the project, Women and Governance: Building the Capacity of Murang’a County Assembly Women Aspirants to vie for the 2017 General Election. The first phase was implemented in 2016 and the second phase started with a five days’ training of 13 aspirants held at SACDEP, Thika from 27th February to 3rd March 2017. During the training, the women identified inability to engage the media due to the costs involved as one of the challenges they were facing. In view of this, CEEC organized for the aspirants to record features at Inooro Radio which aired twice per day  from 27th March to 7th April 2017 . The features contained information such as which wards the women are vying in and what they plan to do if elected. This enabled the aspirants reach a wide audience with their campaign messages within their respective wards.